Here are the posters for my Final Major Project.
The marketing campaign for the Good Fish Guide uses a personal approach to promotion. I decided it was important to ‘sell’ the idea of eating sustainable fish, as you don’t need the guide if you don’t want to eat responsibly caught fish!
Inspired by Leon and the idea of pride, I used these licence free images (except the boats which is my own photograph) to try to connect with the audience and similarly to my Divine campaign, try to urge consumers to think about where their food has come from and how it got there.
Overfishing: catching too many fish; fishing so much that the fish cannot sustain their population. The fish get fewer and fewer, until finally there are none to catch
100 Adult Cod Left In The North Sea
A thresher shark carcass lies on the beach after its fins were already cut off, Puerto Lopez, Ecuador. Although the targeted shark fishing remains illegal in Ecuador, the presidential decree allows free trade of sharks from accidental by-catch and commercialisation of shark fins. Most of the shark fins are exported to Asia where the shark’s fin soup is believed to boost sexual potency and to prevent heart diseases. As the income levels in China have risen during the recent years, the demand for the shark fins has dramatically increased worldwide and has put many shark species populations on the road to extinction. - Copyright © 2012 Jan Sochor Photography